Privacy Policy

Last updated: 24/05/2026

London Mum is a parenting, family lifestyle and information website available at londonmum.co.uk.

This Privacy Policy explains how London Mum collects, uses and protects personal information when you visit this website, contact us, use our tools, or interact with our content.

For the purposes of this policy, “we”, “us” and “our” refers to London Mum.

1. Who we are

Website: londonmum.co.uk

Contact: admin.londonmum@gmail.com

London Mum provides parenting content, family money tips, product guides, tools, blog posts and related information for UK parents and families.

2. Information we may collect

We may collect the following types of information:

Information you provide directly

This may include:

• your name;
• your email address;
• the content of any message you send to us;
• information you provide through contact forms, comments, newsletter sign-ups, quiz forms or other website features.

Information collected automatically

When you visit our website, some technical information may be collected automatically, including:

• your IP address;
• browser type and version;
• device type;
• pages visited;
• time spent on the site;
• referring website;
• approximate location based on technical data;
• cookies and similar technologies.

This information helps us understand how visitors use the website and improve the site experience.

3. How we use your information

We may use your information to:

• respond to messages or enquiries;
• operate and improve the website;
• provide blog content, guides, tools and resources;
• understand which pages and content are useful to visitors;
• maintain website security;
• prevent spam, fraud or misuse;
• display advertising;
• use affiliate links where clearly disclosed;
• comply with legal obligations.

We do not sell your personal information.

4. Cookies and similar technologies

London Mum uses cookies and similar technologies to help the website work properly, improve performance, understand visitor behaviour and support advertising.

Cookies are small files placed on your device when you visit a website.

We may use:

• Essential cookies — needed for the website to work properly.
• Analytics cookies — used to understand how visitors use the website.
• Advertising cookies — used to show adverts and measure ad performance.
• Affiliate cookies — used by affiliate partners to track referrals where relevant.

You can control or delete cookies through your browser settings. You may also be able to manage cookie preferences through the cookie banner or privacy settings on this website.

5. Google AdSense and advertising cookies

London Mum may use Google AdSense and other advertising partners to display adverts.

Third-party vendors, including Google, use cookies to serve ads based on a user’s previous visits to this website or other websites.

Google’s use of advertising cookies enables Google and its partners to serve ads to users based on their visit to this website and/or other sites on the internet.

Users may opt out of personalised advertising by visiting Google’s advertising settings. You can also learn more about how Google uses information from sites and apps that use its services by visiting Google’s privacy and advertising information pages.

Some adverts may be personalised based on your browsing activity. Others may be non-personalised but may still use cookies for purposes such as frequency capping, aggregated ad reporting and fraud prevention.

6. Analytics

We may use analytics tools, such as Google Analytics or similar services, to understand how visitors use the website.

These tools may collect information such as:

• pages visited;
• time spent on the website;
• browser and device type;
• approximate location;
• referral sources;
• interactions with website content.

This helps us improve our content, layout and user experience.

7. Affiliate links

Some pages on London Mum may include affiliate links. This means that if you click a link and make a purchase, we may earn a small commission at no extra cost to you.

Affiliate links may use cookies or tracking technologies to record that you visited a retailer or service through our website.

We aim to make affiliate content clear and transparent.

8. Comments, forms and user-submitted content

If you leave a comment, submit a form, or contact us through the website, we may collect the information you provide.

This may include your name, email address, message content, IP address and browser information for spam prevention and security.

Please avoid sending sensitive personal information through website forms unless it is necessary.

9. Embedded content and third-party websites

Pages on this website may include embedded content, such as videos, images, social media posts, maps, or links to third-party websites.

Embedded content from other websites behaves in the same way as if you visited those websites directly. These third-party websites may collect data about you, use cookies, track your interactions, or monitor your activity if you are logged into their services.

London Mum is not responsible for the privacy practices of third-party websites. You should read their privacy policies before providing personal information.

10. Who we share information with

We may share limited information with trusted third-party services that help us operate the website, such as:

• website hosting providers;
• analytics providers;
• advertising partners, including Google;
• affiliate networks;
• spam protection services;
• security tools;
• email or contact form providers.

We only use third-party services where necessary for the operation, improvement, security or monetisation of the website.

11. How long we keep information

We only keep personal information for as long as reasonably necessary.

For example:

• contact form messages may be kept for as long as needed to respond and manage records;
• analytics data may be kept for reporting and website improvement;
• comment data may be kept while the comment remains published;
• technical and security logs may be kept for a limited period to protect the website.

Where we no longer need personal information, we will delete it or anonymise it where practical.

12. Legal basis for using personal information

Under UK data protection law, we must have a lawful basis for using personal information.

Depending on the situation, we may rely on:

• Consent — for example, where you accept non-essential cookies or sign up to receive emails.
• Legitimate interests — for example, to improve the website, protect security, prevent spam, or understand general website performance.
• Contract — where processing is needed to provide something you have requested.
• Legal obligation — where we need to comply with the law.

Where we rely on consent, you can withdraw your consent at any time.

13. Your rights

Under UK data protection law, you may have rights including:

• the right to access your personal information;
• the right to correct inaccurate information;
• the right to request deletion of your information;
• the right to restrict how your information is used;
• the right to object to certain uses of your information;
• the right to withdraw consent where consent is the lawful basis;
• the right to complain to the Information Commissioner’s Office.

To make a privacy request, contact us at: admin.londonmum@gmail.com

You can also contact the UK Information Commissioner’s Office if you are unhappy with how your personal information is handled.

14. Children’s privacy

London Mum is a website for parents and carers. It is not intended for children to submit personal information directly.

We do not knowingly collect personal information from children. If you believe a child has provided personal information through this website, please contact us so we can review and delete it where appropriate.

15. Security

We take reasonable steps to protect personal information and keep the website secure.

However, no website or online service can guarantee complete security. You use the website at your own risk.

16. Changes to this Privacy Policy

We may update this Privacy Policy from time to time.

Any changes will be posted on this page with an updated “Last updated” date.

17. Contact us

For privacy questions or requests, contact:

London Mum
Website: londonmum.co.uk
Email: admin.londonmum@gmail.com